Join SBDC & OCEDC for this free virtual Lunch & Learn event, Wednesday March 26th at 12:00 pm - 1:00 pm. Explore the 9 key components to creating a successful business model.

Krystal Westfahl

Let's Minocqua President & CEO


Krystal Westfahl


OCEDC Board - Ex-Officio Member

Krystal Westfahl: Leading With Empathy and Expertise
Meet Krystal Westfahl, the dynamic President and CEO at Let's Minocqua. She brings over nine years of heartfelt leadership to promoting travel and tourism. Her role is crucial, steering a significant budget and launching initiatives that make Minocqua a must-visit destination.
Krystal isn't just about the numbers; she's about the people. Her approach is to create a team that shines together. Events, marketing, and advocacy—she's at the helm, championing diversity in tourism.

From Fundraising to Strategic Marketing
Her journey is inspiring. Krystal took the lead at the Muscular Dystrophy Association, rallying support for vital research. She's not just a leader; she's a learner, too. With a Marketing Strategy Certificate from Cornell and degrees in Outdoor Education and Natural Resources, Krystal brings a wealth of knowledge to the table.

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