From Idea to Success: Kertchen Murphy's Journey in Oneida County

Kertchen Murphy always dreamed of starting her own business in the charming town of Minocqua, nestled in the scenic Northwoods of Wisconsin. With a commitment to her vision and the vibrant community of Oneida County, she embarked on this entrepreneurial adventure. But like most journeys, hers presented challenges right from the start.

Initial Challenges

Starting "Make It Yours' was no small feat. Kertchen faced difficulties in sourcing funding and navigating the bureaucratic hurdles required to set up shop. The COVID-19 pandemic only heightened these challenges, with many businesses struggling to stay afloat. 

Kertchen's determination was unwavering, but she needed a guiding hand and some financial support to transform her vision into reality.

Turning Points

Everything began to change when Kertchen sought help from the Oneida County Economic Development Corporation (OCEDC). The organization introduced her to critical resources and programs, including the Wisconsin Economic Development Corporation's (WEDC) Bounceback Grant and the SBA Navigator Pilot Program.

Receiving the WEDC Bounceback Grant was a game-changer for Kertchen. The grant provided much-needed financial relief, allowing her to cover the initial costs of setting up her business. She used the funds to secure a prime location in Minocqua and purchase essential equipment.

Support from OCEDC and the Community

The OCEDC didn't just stop at financial aid. They connected Kertchen through the SBA Navigator Pilot Program, which offered invaluable guidance and mentorship. Through the support she received, she was able to refine her business plan, develop marketing strategies, and create a robust operational framework.

This support network made all the difference. Kertchen notes, "The OCEDC has been vital to my success. They provided more than just resources—they offered mentorship and a sense of community. I always felt like I had someone to turn to for advice."

Current Success and Impact

Located in the heart of Minocqua, Make It Yours has become a beloved local fixture. Kertchen's story has inspired other aspiring entrepreneurs in Oneida County to pursue their dreams, showcasing what is achievable with determination and the proper support.

Kertchen shares, "We couldn't have come this far without the incredible support from OCEDC and our local community. It's amazing to see our dream turn into reality and make a real impact here in Oneida County."

Call to Action

Inspired by Kertchen Murphy's success? Explore the endless opportunities that Oneida County offers to entrepreneurs. Connect with the Oneida County Economic Development Corporation today and let us help turn your business dreams into reality. Don't wait. Your success story could be the next one we celebrate!