In the heart of Rhinelander, Wisconsin, a unique business flourishes, driven by community need and entrepreneurial spirit. Austin McGowan, the owner of Northern Auction and Estate Services, turned his passion for the resale market into a thriving business. Having grown up immersed in the thrifting culture, Austin noticed a gap in the market—an outlet for people to sell items that wouldn’t otherwise find buyers.

The Turning Point

Breaking into the auction industry in a small community presented challenges. Yet, Austin's determination and strategic thinking guided the business toward a model that served both the local community and a national audience. By specializing in online auctions, Northern Auction and Estate Services enabled local sellers to reach buyers across the country and even into Canada.

A Community Focused Vision

Northern Auction and Estate Services is more than a business; it's a community hub. Austin shares, "Our goal was always to support the local community, whether it was providing a platform for sales or uncovering Rhinelander’s hidden treasures." His work has a palpable impact, with countless items finding new homes and sellers gaining financial benefits. Beyond transactions, the business strengthens community bonds and supports local collectors.

Driven by Family and Future

For Austin, the business is also a way to inspire his daughters, AR and Aaliyah. He hopes to show them the value of hard work and the rewards of entrepreneurship. "I want my girls to see what's possible when you pour your heart into something meaningful," he comments. His aspiration for a flexible schedule is now a reality, allowing cherished family time amidst business operations.

Ambitious Future Ahead

Looking forward, Northern Auction and Estate Services aims to expand. Austin plans to grow his team to enhance efficiency and extend the business's reach. He is also passionate about giving back, with plans to support local schools, the VA, and Frederick Place. "Community is at the core of everything we do," Austin emphasizes.

The Support that Fueled Success

The Oneida County Economic Development Corporation (OCEDC) played a pivotal role in this success story. The Main Street Bounceback Grant provided crucial financial support, covering operational costs and laying the groundwork for growth. Austin reflects, "The support from OCEDC, through funding, resources, and education, was invaluable. It wasn't just about the financial aspect; it was the connections, the knowledge, and the sense of community they provided that truly made a difference."

Through partnerships with local organizations like Nicolet College, OCEDC offered access to essential business education and resources, further solidifying the foundation for Austin’s success. "Knowing we had that level of support and resources at our disposal was a game changer," Austin adds.

A Role Model of Economic Growth

Today, Northern Auction and Estate Services stands as a testament to the potential for success within Oneida County. Its story encapsulates the essence of innovation, community engagement, and economic growth.

With a business model that spans beyond local borders, a commitment to community upliftment, and the relentless pursuit of growth and development, Austin McGowan and his enterprise are prime examples of what can be achieved with the right combination of support, ambition, and engagement.

We invite entrepreneurs, business owners, and anyone curious about the opportunities Oneida County has to offer to explore how OCEDC can support your ventures. Like Austin, you too can find success and contribute to the vibrant economic landscape of Oneida County. Let's grow together, naturally in Oneida.